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Thanks to the popular television series Queer Eye for the Straight Guy a sudden wave of men are having their eyebrows waxed and shaped to improve their appearance. Men have increasingly become enthusiastic customers of many traditional spa services, particularly therapeutic massage. But now we are seeing more opportunity for spas to work with male clients.
Men's health and fitness publications, travel magazines, and lifestyle television shows are routinely pitching the spa ritual to the male client, encouraging him to upgrade his level of personal care. Some spas dedicate specific time to men's treatments, and new spas are emerging that are designed to cater to men.

A woman may learn about the many signs of perimenopause from her doctor, mother, and/or peers with the most talked-about topics being hot flashes, weight gain, libido, and mood swings – not the beard or moustache they are growing! Women attempt many different strategies to hide or minimize unsightly and embarrassing hair growth, with an increasing trend towards laser hair removal. According to the American Society of Plastic Surgeons, over one million laser hair reduction procedures were performed in 2013, ranking it fourth in popularity with other minimally-invasive procedures, including chemical peels and microdermabrasion. As a professional waxer and laser technician, I am always experiencing the many facets of hormonal skin and hair changes while learning about the limitations and benefits of the technology and ingredients aestheticians use on a daily basis. The bottom line is that women and men both experience unwanted hair growth and want simple solutions that do not cost too much, but are effective at helping them achieve the results they desire.

Technique. This is a sacred word to skin therapists. To begin with, it's French-more on that in a moment. For generations, technique has been the skin care profession's raison d'etre-oops, I mean entire reason for being. Mastering the traditional posture, movements, and protocol defined the very essence of being a skin therapist, similar, let's say, to the discipline of a classical ballerina or a Cordon Bleu chef faceting perfect, six-sided baby carrot nuggets. But here's the big news: technique is not enough.

Waxing can be an effective and lucrative means of hair removal for a spa. In fact, according to a study done by the American Laser Centers, women who wax will spend an average of $23,000 on hair removal in a lifetime. From my own experience, I have estimated my total waxing costs to be $72,000! That is a segment on which beauty businesses cannot afford to miss out. However, in the skin care industry, not all waxing services are created equal; one bad review on a spa’s social media page could jeopardize its waxing business. If you choose to offer waxing services to clients, it is imperative that you do so in the most professional manner.

These days, it's easy to get distracted. The real trouble is, the distractions take our attention from the issues which really count - client service being key among these.
We are such sensory beings, and barraged as we are with marketing messages, a simple trip to the store may turn into a phantasmagoric trip down the rabbit-hole. When I buy groceries, I will often see shoppers, apparently from other places, who cannot hide their amazement at the shampoo aisle of my local supermarket. Has washing your hair ever involved so many decisions? The same goes for purchasing a pair of blue jeans.

Laser hair removal is one of the most popular cosmetic procedures performed in the United States. Nearly half a million procedures were performed in 2013, according to the most recent data from the American Society for Dermatologic Surgery, and that figure does not include procedures performed by non-dermatologists. As there are now more options for laser hair removal than ever, it is important to select the right modality for each client.

Every business owner that survives the critical early years in operation will arrive at a point where the physical expansion or remodeling of the original location seems like a reasonable idea. Client growth beyond your ability to serve as currently built, cramped working space for a larger spa team and the desire to add new treatment options, all may foster the desire to redesign your spa's layout and look. Besides, that once-vogue Tuscan theme with its faux finishes and terra cotta accents may now seem ancient indeed to your regular and newer customers.

Is it a mole or is it a shadow? No wait, it is hyperpigmentation! While most clients are thrilled with the smooth, silky results of laser hair removal, occasionally hyperpigmentation does occur post-treatment. So, what is this menacing condition and what can you do about it?

There is truly nothing more important than education to the success of any business, especially in the skin care industry. Manufacturers may tend to forget this-they think that their potential success rests with their products. Actually, the key is in the education of the people who use their products. I have dedicated the past 30 years to the education of skin care professionals. But here's what I've discovered: our clients also need to be trained. In fact, they are badly in need of a sort of Client Boot Camp.
I agree with the great Dr. Samuel Johnson, who said that "A little learning is a dangerous thing."

In the world of beauty, the term “laser hair removal” has come to encompass a variety of techniques that remove unwanted hair by zapping it away with the use of a light source. When cosmetic lasers were first cleared by the FDA for permanent hair reduction in the late 1990s, it sparked a new trend in the beauty industry and brought the term “laser hair removal” into popular culture. However, not every form of light-based technology used for permanent hair reduction is actually a laser. Additionally, even within the laser category, there are different types of laser beams with different wavelengths and properties. Knowing about different types of light-based hair removal technologies, and how they work, will allow you to provide your best professional service to your clients and help them achieve the best results.

We have all heard it before: “Lose 40 inches!”, “Better than Botox!” “World’s best serum that will make you look and feel like you are in your twenties again!” Are these false claims? Did you get the results that the product advertised? Did the aesthetician not understand how to use the product correctly? Was the product applied to the wrong skin type? What went wrong? You bought the product in good faith and it didn't live up to the claim. Why not? There are several reasons why we don't get the results from the magic that is promised in the bottle.

I, perhaps like you, am not a physician. The information we share here is not a clinical guideline or recommendation but a compilation of experiences from manufacturers and users since lasers were introduced in May of 1961. The old maxim is not if you will see complications but how will you handle complications when they arise. If you are using light to perform procedures successfully then there will be an occasion where the result or reaction to the treatment will be more than expected. The reasons are numerous and sometimes uncontrollable. Here we will review the important things to know and remind you of those things to be avoided.

When a guest comes into your establishment, what do they see? What do they feel, smell, hear, and maybe even taste? Your focus on the details of client care gives the ability to take a satisfactory experience into an extraordinary and magical one. This magic can reside in a one room spa studio or in a 10 room mega spa. It can exist in the surgi-center medi-spa or the multipurpose treatment room in the back of a conventional salon.

Since arriving on the scene in the late 1990s, the laser hair removal industry has gone through a metamorphosis. The technology has changed, the accessibility has changed, and in many states, the regulations have changed. While it can be tough to keep up with all of the regulatory changes, emerging laws, statutes and regulations are helping to strengthen our business and improve the overall client experience.
I know this from my own experience in the industry. I opened my first medical spa in 2003 in Scottsdale, Arizona with my business partner Matthew Gould. Immediately we noticed a problem.

Last Saturday evening, dressed up to the nines and head held high, I went out for dinner with my friends in a trendy part of Vancouver, and didn’t get noticed once. I was elated. Yes, I was happy not to be glanced at, stared at, or leered at, because that is my every day reality as a facial burn survivor, and for once, I got my anonymity back, and for once, I did not have to explain what had happened to me to anyone. I could just be me: Karen. 

Light based technologies have revolutionized aesthetic procedures and medicine. Lasers are at the pinnacle of these technologies because of their brightness and intensity, but significant improvements in a wide variety of cosmetic conditions are also afforded by other light sources such as IPL's (Intense Pulsed Light Systems), LED banks (Light Emitting Diodes), and other Low Level Light Therapy (LLLT) modalities. Anyone working in the field of aesthetics should have a good understanding of the basic principles behind laser and light based therapies whether or not you are actually treating clients with these devices because they impact so many conditions in so many people.

Our world is brimming over with superb products. In far shorter supply: Professional representatives of those products who win us over with their personalized niche approach. When you skillfully combine both – great products, offered and supported by great service to enhance your enjoyment of the product – you have the formula for the passionate customer loyalty needed to succeed in today’s overcrowded marketplace. This formula sounds so easy, yet few businesses get it right all the time, or even most of the time. When we ponder the success of our business competitors, we may wonder: Is it the products they carry?

While in most states laser and other light-based treatments remain the prerogative of physicians, the growth of medical spas, and the greater consumer awareness about these devices mean that aestheticians, whether working with a physician or at a day spa, will encounter questions about these treatment options. Much has been published in various professional skin care publications about lasers and light-based devices. The following article looks at lasers and light-based devices from a more technical, technological angle. What exactly is a laser? How do lasers work? How do lasers destroy a specific target without injuring the surrounding tissue? These are the types of questions answered in this review.

If you own a business, you may have noticed that the marketplace is starting to feel more than a little crowded. With an economy that is still less-than-stellar, it is more saturated than ever with businesses vying for the attention of customers and potential customers. In fact, your own mailbox and inbox are probably full of ads, coupons, and marketing messages trying to win your business. And if you are feeling inundated with offers and information; just imagine how your customers must feel. Therefore, if you are not doing something to set yourself above the competition and establish customer loyalty, your business is in big trouble. 

Since arriving on the scene in the late 1990s, the laser hair removal industry has gone through a metamorphosis. The technology has changed, the accessibility has changed, and in many states, the regulations have changed. While it can be tough to keep up with all of the regulatory changes, emerging laws, statutes and regulations are helping to strengthen our business and improve the overall client experience.
I know this from my own experience in the industry. I opened my first medical spa in 2003 in Scottsdale, Arizona with my business partner Matthew Gould. Immediately we noticed a problem.

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