There are many luxury treatments that we can discuss, but I would like to address the issue of acne, and with it, your youngest clients. Why? It is vitally important that our children receive the help they need through diet, education, and emotional support in order to overcome difficulties associated with acne, and the confidence issues that it brings. By giving your best efforts and demonstrating your knowledge and a professional approach, you give your clients all the reason to trust you and to trust that their acne condition will improve. These are your future clients - once they believe in you, they will be your followers for life.
We have all heard the adage, "No pain no gain," but I beg to differ. When it comes to artificial beauty, BOTOX™ injections, as well as teeth whitening and laser hair removal treatments can all be a little uncomfortable at times. Thankfully we do not always have to endure the pain, due to the help of our anesthetic friends, but how do anesthetics stop the pain? Our bodies are filled with neurons that form an intricate network. These neurons need to communicate with each other in order to send a message from a peripheral body area, where pain is being induced, to the central nervous system, the brain. The brain responds by sending a message back to the peripheral area of the body, telling it to move away from the pain.
Your spa can have an unbeatable line of products and services, employ the most skillful and dedicated aestheticians, and generate the sort of profits that can turn the most successful of businesses green with envy. However, all can be lost in the blink of an eye if you do not pay enough attention to the people that put you there – your customers. Good customer service is vital to the life of any business, and it's not just about keeping customers happy. It's also about tending to the unhappy ones and addressing their complaints.
A LITTLE HISTORY
Laser hair removal procedures in 2010 totaled to 936, 121, which reflected a -26.9% decrease from 2009 – most likely as a result of a flexing economy.1 It is a procedure, however, that continues to be popular.
Lasers (including the CO2 laser) were introduced in dermatology and surgery as early as the 1960s.2 The CO2 laser became more popular during the 1990s for skin resurfacing to improve wrinkles, dischromias, scars, atrophic scars, pitted acne scars and others.3 These pioneering procedures also meant longer recovery periods.
Communication is essential in all aspects of life, whether interaction is achieved through words, writing, or actions. Without effective communication there can be no mutual understanding between individuals, exchange of information, nor expression of true feelings thoughts or ideas. It is so often taken for granted that when we speak to others what we say is actually perceived in the manner in which we meant for it to be interpreted. Too often we speak without forethought or consideration and our message is misconstrued by the recipient resulting in confusion or insult. Communication goes beyond the spoken word.
"Education is the key." How many times have you heard that statement? How many times have you either thought it or, if you're like me, actually smiled and said it nicely to one of your clients? When it pertains to hair reduction with the use of light therapies such as laser and IPL, this is an unbelievably true statement.
Day after day I get the same questions – "How exactly does it work?", "What's the difference between IPL and laser?", Will I ever have to shave or wax again?", "How many times will I have to come back?", "Is it really permanent?", "Will it help prevent or work on my ingrown hair?", "I have dark skin; can I get laser hair removal?", and the best "Well, you do laser hair removal – how come you still have hair?". I love that last one, especially since I'm 40 and balding… makes me feel all warm and fuzzy inside.
And last but not least is the important consideration of your clients current skin care program. Directing your questions with respect to all of the products they are currently using will assist the aesthetician in finding areas of their existing skin care that may need to be addressed. I always encouraged my new customers to “bring their face in a bag” so I could review the products along with the ingredients. This snooping also uncovers how they use their products, how much, are they dipping their fingers in the jar, have the products been exposed, etc. Finding out how they care for their products means this would be time to instruct them how to use skin care properly.
A recent review of our liability claims for the cosmetic laser industry showed an interesting trend: Many of the claims for laser burns resulted from the operator using power settings higher than recommended by the laser manufacturer. When queried as to why this had happened, in more than one instance the operator confessed their client was eager for results and the laser professional wanted to accommodate them. Interesting…
To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions.
When I go to the doctor’s office, it is important for me to see their credentials on the wall of their office or in the hallway. Credentials also set you apart from the rest; it inspires confidence in your clients and colleagues that you have taken that extra step in training.
Professional skin care in the 21st Century has never been so exciting, technical, scientific, profitable and yes, extremely competitive. Open up a fashion magazine today and you will find no less than 30+ non-professional skin care brands claiming to reduce lines and wrinkles, improve skin, restore elasticity, replace Botox tm and on and on and on.
These companies also promise simulated “professional peels” and “microdermabrasion” in do-it-yourself at home product kits. Think about it, if you are reading these ads, it’s inevitable your clients are reading them too!
Out of the 11.7 million medical aesthetic procedures performed in 2007, laser hair removal accounted for over 1.4 million treatments and 12 percent of the industry’s massive growth. This once unheard of treatment is now the third most sought after non-surgical procedure, according to the American Society for Aesthetic Plastic Surgery.
The ability to gain self-confidence by ridding oneself of hair in embarrassing places and freedom from the monotony of shaving are just some of the benefits individuals seek through laser hair removal.
Saturday, May 14, 2016
7:45 A.M. Registration/ Check-in
8:30 A.M. Anatomy & Physiology of the Skin & Hair
9:45 A.M. PCOS Factors & Complications
10:45 A.M. HIV/AIDS
12:00 P.M. Lunch (on your own)
1:00 P.M. Ergonomics
2:15 P.M. Diseases, Medications & Contraindications
3:45 P.M. Break
4:00 P.M. Sanitation
5:15 P.M. End of Day
Sunday, May 15, 2016
8:00 A.M. Registration/ Check-in
8:30 A.M. The New Generation of Electrolysis
9:30 A.M. Hair Removal on Ethnic Skins
10:30 A.M. Spa Etiquette
11:30 A.M. Lunch (on your own)
1:00 P.M. Benefits of Sugaring (live demo)
2:15 P.M. LHR Rules & Regulations
3:45 P.M. Break
4:00 P.M. Brazilian Waxing (live demo)
5:15 P.M. End of Day
6:45 P.M. Complimentary BBQ (Sheraton Pavilion)
Monday, May 16, 2016
8:00 A.M. Registration/ Check-in
8:30 A.M. Client Retention
9:45 A.M. OSHA Compliance
10:45 A.M. Male Waxing (live demo)
12:00 P.M. End of Day - ICES Exhibit Hall
International Congress of Esthetics & Spa Exhibit Hall Hours
Sunday 9:00 A.M. – 6:00 P.M.
Monday 9:00 A.M. – 5:00 P.M.
Spas come in all shapes and sizes from the mega resorts to the independent day spas; well so do clients and their needs. Are you prepared to meet the needs of all your clients? Young, mature, pre-teen, petite to large size clients are all looking to spas for waxing to massage but are you prepared. I know you are thinking YES… but while many spas are prepared for the average size clients many are not prepared for ALL. There are many things to consider including ADA requirements, equipment strength, and therapist etiquette.
It is 8:30 a.m. You have just turned on the lights to your office and that proverbial phone call rolls in. "I think you have burnt me! I have blisters all over my legs and I could not sleep all night long. I cannot believe you did this to me."
Your stomach sinks and your mind goes into frenzy. You start thinking, "Did I really burn her? Will she have pigmentation changes… scars? Am I going to be sued? What should I do?"
This gut wrenching feeling coupled with all of its uncertainty is guaranteed at some point in the career of a laser professional. After all, if you do enough treatments, eventually someone will experience a complication. It does not mean that you did anything wrong, but what you do now certainly separates a good laser technician from a true professional.
Only a generation ago, children were to be seen and not heard. Now, young people who might have been dismissed as “kids” back in the 20th century are proving to be the most powerful segment of American society in terms of establishing and driving brand dominance in the consumer marketplace. Rather than viewing consumers under the age of 21 as simply future-tense buyers, the fact is that national purchasing trends across the board in fashion, beauty, food and lifestyle choices are shaped largely by teens and ‘tweens. Fierce brand loyalties to a specific label form younger and younger, as children are barraged with marketing messages from infancy, and often acquire personal income well before high school.
Professional Hair Removal Conference
Another great year in the history books for the Professional Hair Removal Conference (PHRC). We had a great time this year! We received rave reviews about this years’ presenters, sponsors, and our wonderful host, Michelle De Leon.
Started in 2001 by DERMASCOPE Magazine and Les Nouvelles Esthetiques and Spa, PHRC has been successful in providing networking opportunities as well as continuing education for hair removal professionals. This years’ conference offered 18 continuing education hours.
PHRC also brings in several sponsors each year that present new techniques and ideas to attendees.
This years’ sponsors included:
- The Society for Clinical and Medical Hair Removal (SCMHR)
- Syneron/Candela, Silhouet-Tone
- Perron Rigot
- Satin Smooth
- Health & Harmony Spa Music.
A special thank you to our presenters!
- Courtney Freeman of Southeastern Esthetics Institute
- Pamela Bennett of Skintastic Skin Spa
- Lina Kennedy of Alexandria Professional
- Michelle De Leon of Aesthetics Laser Academy
- Dr. Alexandra Molinares of Molinares Medical & Holistic Centre
- Dr. Anagloria Mora of Heart Connection Co.
- Anabel De La Vega of Boca Beauty Academy
- Dora Salazar of Techno-Facials Skin Care Lounge
- Jesse Cormier of Associated Skin Care Professionals
- Vergie Bain of OSHA Cosmetics
- Melissa Black of Bombshell Salons and Candy Coat Beauty
- Krissa Gordon of Satin Smooth.
These ladies were wonderful to work with! They brought new perspectives and experiences to this years’ conference.
AIA’s next few stops are with ICES in Long Beach, Calif. on September 20-21st, 2015 at the Long Beach Convention Center
and then in Philadelphia, Pa. on October 25-26th, 2015 at the Pennsylvania Convention Center.
PHRC’s next conference will be in Dallas, Texas on May 14-16th, 2016.
The pursuit of “hairless happiness” has been in existence long before the earliest days of recorded history. With no real scientific understanding of the skin and body, these old-world aestheticians practiced often-disastrous methods of trial and error using untested ingredients from the toxic to the bizarre. Far removed from its humble early beginnings, the beauty industry of today now finds itself revolutionized by a cosmic array of next-generation medical and aesthetic technologies that are rewriting how we dare to go bare.
No advancement has made more of an impression on the hair removal industry than the cosmetic laser. When the FDA approved the first melanin-targeting laser in 1998, effective laser hair removal made its debut appearance and exponentially increased in popularity over the years. Laser hair removal is now the number one most requested treatment by consumers seeking services from aestheticians, beating out chemical peels, microdermabrasion, and other traditional aesthetic treatments. According to the American Society for Aesthetic Plastic Surgery, over 1.3 million laser hair removal treatments were performed in 2008, a number that is projected to greatly increase in the coming years.
Some patient diseases such as skin cancer or acne are especially well-suited to co-management between a dermatologist and an aesthetician. The physician may see the patient, but typically it is for a shorter amount of time and the patient is usually referred to the aesthetician, who can educate the patient on medication use, make sure follow-up appointments are kept, and help the patient with the psychological aspect of the disease. Because aestheticians scrutinize the patients skin, they are also more likely than the nurse or even the dermatologist to notice and question potentially cancerous lesions.