The teen market is a true niche market with huge potential. Teen services are not something you just add to your menu. They are the population of the future. If you really want to go after this marketplace, which is ever-growing and surging, you have to dedicate yourself to the Internet, social media and a culture engaged in real time that constantly changes. You need to be plugged in at all times, all the while building long-term relationships. Marketing to the teenager is all encompassing and takes thinking about a realistic approach to a very trendy and competitive marketplace.
Every business comes with its challenges. Owning a spa or salon is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. The products you choose to use in the treatment room and offer for retail purchase will shape your business, as well as influence your bottom line. Owners and spa directors need to consider several factors when selecting products, while keeping in mind that the skin care lines they use are also a representation of their business' brand.
Whether you work with a company or for yourself, it is important to understand the value of you as the professional. Your client looks to you for advice, suggestions and result-oriented treatments. I think first and foremost you should ask yourself if you truly enjoy servicing others and providing solutions to their unwanted body hair and skin concerns. Passion is something that is lived! It reveals itself through your eyes, your smile and your energy. Here are the tools that I feel you will need to fully impact your suggestions.
The adage "what's in a name" has often been debated. When it comes to products an inventive, catchy name that sums up what your product is and what it offers is critical. After all, the name will be the first things consumers see on a shelf, a website, or marketing materials. A well thought out name may even make it easier for search engines to find your product and bring it up in the first few pages of Google or Yahoo!. An example of a name that says it all: Tummy Tuck Jeans.
Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit your skin care clinic or day spa! Clients won't know that you offer special service packages for couples unless you actively promote them in your skin care center or spa service menus. Get ready to take advantage of the annualized special events, holidays, and seasons, while offering exciting new spa gift packages. Birthdays, anniversaries, Valentine's Day, Mother's Day, Father's Day, bridal season, and year-end holidays are terrific for couples promotions.
Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive hom care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there are methods for making your spa's retail routine hum.
Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for signature facial treatments, specialized massage therapies, or day of beauty packages, there will always be some new service that you should promote to build your skin care business.
Many aestheticians wish that some of their specialized spa, wellness, and beauty care services were not the best kept secrets in town. Whether you operate independently or you own a large skin care facility, direct mail will help to draw attention to your business, while effectively promoting what you privately do behind closed doors.
It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients by selling them more services and products as well as to get them to refer their friends, co-workers, and family to you. With that said, it is time to explore how to sharpen your pencil on both ends to facilitate a new marketing plan that will take advantage of all opportunities.
If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do matter, as does your relationship and other such things, but the end all/be all deciding factor in them coming back for more will be the respect and awe you inspire with your results driven, customized system of skin care for each client. And by far the largest component of that is the clients at home skin care program. Don’t you agree?
It is time to refresh your retail environment and take sales to a whole new level. You can transform your retail department to look like the pros with strategic changes that ultimately impact how people browse, shop, and buy. For increased revenues and improved sales implement these interior design techniques for today’s skin care clinic or spa.
Communicate your brand. Upscale, urban, organic, value-priced… your retail interior should be a direct reflection of the image you want to communicate. High-end products should be merchandised minimally like fine jewelry in displays that complement the product. Organic products should be surrounded by metal and wood.
Strategic and creative promotions are a powerful way to stimulate business flow and revenues, as well as being an effective means of creating a loyal clientele. But think about this: What are your clients interested in? How can your promotions attract new clients? How often should you offer promotions? What types of promotions will set your business apart from the competition? You must create a strategic plan in order for you promotions to be successful and provide you with a return on investment (ROI).
Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete.
You need a solid investment program - an investment into the future of your career path, and what better than continuing education and advanced education. In the ever changing face of beauty products and beauty systems, it’s become even more crucial today for aestheticians to stay on top of their game.
E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep your spa at the top of your clients' minds and make them want to come back again and again. But there's more to it than sending out a monthly e-mail.
If I had to identify one large knowledge gap in the skin care industry, I think it's in the area of retail sales. Yes, there is a wealth of product knowledge training available, but very little in the way of customer psychology and sales technique. Knowing what to recommend is not the same as knowing how to sell.
Aestheticians are in a tough bind because of this shortfall. On the one hand, it's probable that no one has ever taught you how to sell products, and yet on the other hand there is an expectation that you're supposed sell a lot—whatever that is.
It’s always been your dream and you know now is the right time to make it happen. You have researched and planned and prepared and at this point there is only one thing standing between you and the doors of your spa – money. You envision a waiting list of clients, a talented and attentive staff, and because of your success you will be profitable early on and be able to pay back your loans early! You are sure that because your business and marketing plans are so well designed, you will have multiple lenders ready to offer you the money you need to launch your spa into business.
One of the greatest perplexities to any spa owner is advertising. When to do it? Where? What makes sense? How much should I budget? We all understand the business of skin and body care, but getting our spa-oriented mind into marketing mode takes a real push. Marketing and advertising is a vast field of possibilities-both good and bad.
Every business needs to market itself, to get the word out about the availability, uniqueness, and quality of its goods and services. In the increasingly competitive day spa industry it's important to make potential customers aware of a company's distinctive qualities.
We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as business owners—we’ve seen it all, done it all, and can save all of you the frustration of many common mistakes!
1- BE READY. While everyone is entitled to a personal life, quality time with friends and family, “sacred space”, and all of that sort of thing, you can’t expect much of this when you are launching a new business. To start your skin care center, even if it consists of a single room, you must be fully prepared to devote yourself to 12-hour days, seven days a week, for an indeterminate amount of time. This is true even if you hire other people. If you’re newly married, have a new baby, have young children, have a serious care taking role—even have a new puppy!—your timing probably is not right to launch a new business.
Salons, spas, laser treatment centers, and medical spas all competitively and capably offer a wide variety of professional hair removal services today. These special services are very affordable for clients, highly desired, low cost, and highly profitable for you. However, hair removal services are rarely marketed effectively by most professional salons. When marketed properly, professional hair removal services will quickly make you known as ‘THE BEST’ hair removal specialist in your area. Hair removal really should be one of your most important specialty services promoted aggressively throughout the year for women, men, and teens.