Many of us dream of writing a book and getting it published. For most, the dream stops there. The process of writing, researching, waiting, and hopefully getting published, is a daunting feat that usually scares us off without even trying. If this is your dream, keep reading. The entire process is a long and emotional one, but with some guidance and perseverance, anything can be accomplished. First, you need a book topic. Think of something that you are passionate about and most importantly have an in-depth knowledge to write about. Then, ask yourself why you are writing.
Whether you are just graduating from aesthetic school or have been in practice a number of years, almost all skin care professionals dream of one day operating their own independent business. By nature we are creative beings; we envision the freedom and income that only a private practice seems capable of providing us. The envisioned benefits are convincing enough: working our own hours, charging what we want for our services, being our own boss and having total control over our professional life. What's not to like? Many aestheticians choose to begin by working with an established spa or salon with the idea of going independent as soon as they have gathered enough knowledge (and loyal clients) to break away and set up a private studio.
Raise your hand if you are familiar with social networking. Maybe you have a Facebook profile or Twitter account. If you are currently engaged in these activities, is it for business, pleasure, or both? If you answered both, are you maintaining separate accounts or just one?
In everyday life we have very well established protocols regarding the separation of these activities. For instance, you would never allow your children to accompany you in the treatment room with a client or discuss your personal matters with her other than superficial pleasantries.
If you’re anything like me, you’ve been wondering, “What’s all this fuss about Twitter and Facebook? I do not get it. Why would anyone care about what I’m thinking or doing?” Well, I finally took the leap and journeyed into this cyberworld to find out what all this fuss was about and how I could become involved. I am pleased to report that it has been quite painless and actually enjoyable.
Now, unless you have had your head buried in the sand, it is evident that Facebook and Twitter have a captive and growing audience that is increasing exponentially as you read.