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Employee Relations

I purchased my first skin care center just a little over a year after taking my state boards. I barely knew how to be a good aesthetician, non-the-less a good business owner! But for some wonderful reason, running a business came naturally to me and my business grew very fast. But hiring staff? That was a totally different experience! I was not a natural at all. There is definitely an art to interviewing and hiring the right person. Here is what I have learned from trial and error over my 25 years in this industry.

You have invested in the most comfortable aesthetic table available, selected a sleep-inducing soundtrack, and adorned your treatment room with calming colors and décor… You have created the consummate tranquil environment. Clients will surely slip into a deep relaxation the moment they set foot in your treatment room.
But there is still one component that could thwart your efforts. Clients, particularly first-time clients, typically come in with a host of worries and self-deprecating thoughts that will most definitely impact their experience. From lumps to bumps to stubble to wrinkles, they are subconsciously focused on their skin or body condition. It is also common for first-time spa visitors to experience some trepidation. Part of our job as aesthetic professionals is to ease any of these discomforts and eliminate anything that might be keeping the client from relaxation. 

Building Strong Relationships to Create Strong Sales

What is your ethic? The word means "habit", and what we do every day, in work and at play, deeply defines who we are.
Every business these days says that it is in the "relationship"-business; this claim has become part of the marketplace jargon. And while it is trite to say, it could not be more true. It is also never been more important, as our marketplace becomes more and more crowded with parity commodities.

The most effective businesses today create what I call a "community of value" – based on both touch and technology. It is a cultural evolution which requires integration of left and right brain functions.
We are gadget-mad these days, and as a skin therapist or spa owner, it is essential that you be fluent in the language of the next century. But what is even more critical than artificial intelligence with you and your hardware and software is creating emotional intelligence between you and your clients. This E.I. is the basis of customer connectivity, which builds loyalty.

Theory of Corporate and Business Planning, Conflict Resolution, Human Resource Managers, verbal and written reprimands and warnings, OSHA, ADA, and ACLU are all important topics when it comes to owning a business. After pondering these topics for oh… 15 seconds, I came to realize that the main reason we became business owners is because we love the industry and are passionate about our work. The employees that we surround ourselves with at our place of business, although with many differences, are all practicing the same end philosophy, 100 percent customer care that is physical, social, and therapeutic.

My journey as a solo aesthetician began four and a half years ago. That time in my career was both scary and exciting. I thought long and hard before I made the leap of faith. However, I felt I wan ready. I look back on it now and realize how naïve I was.
I have learned a lot along the way. I made a lot of foolish mistakes as well as some great decisions that payed off. Luckily, my business has thrived and it continues to grow each year.

There's nothing nicer for a customer or employees than visiting a new spa. Everything about it says "new". It's exciting. There is shiny new equipment that works. Freshly painted walls and new floor coverings. Unstained linens and robes. Its clean and neat with everything in place. But just like people, spas age. And many times as spa owners or managers the daily tasks of running the business gets in the way of paying real attention to maintenance, upkeep, and in general, the spa's image. In fact, when we're busy working and in the trenches every day, we sometimes lose perspective and get used to things, accepting things the way they are—same ol', same ol'.

What motivates you to get up and do your job every day? Is it the money you make, the prestige of owning, managing or working in a spa? Or is it something more like enjoying the type of work you do, knowing you make a difference in others’ lives, or feeling like you are a part of a business or industry that really matters?
Whatever your answer(s), the truth is that most people in the skin care or spa business are motivated by many things other than a large paycheck.

Keeping employees happy and productive is no easy task. Either their grout is dirty, their kids are colicky, they missed their morning coffee, or the day just isn’t going their way. However, a spa is sacred space. Unhappy employees make for unhappy clients. This develops into a long term recipe of financial disaster. But don’t lose hope. With a few simple dink dinks to your systems and facility—happy productive angels arise from the dust and a big ka-ching later all is well.

Bosses and/or supervisors do not want to be babysitters, referees, or counselors. Bosses have their own job to do and want employees to do their job so the bosses can get their own work done. If you are an employee, it can be helpful to put yourself in your supervisor's shoes and think about how you, as your boss, would want you, as the employee, to behave. When employees are at work, they are being paid to work for the employer not for themselves. How do employees learn to be good employees?

If you are growing your spa do not forget about staffing and employee retention. Entrepreneurs riding out the economic ups and downs may not have spent much time wondering whether to add new employees. As the economic recovery begins to take shape, however, they may want to start thinking about it. But it raises a question: How can a small-business owner know when it is time to add staff?

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